Before the pandemic, many senior housing experts predicted widespread disruption and significant changes coming to the industry. But as the virus swept through nursing homes, assisted living facilities, and other senior living communities, operators were faced with challenges they never predicted.

The challenges brought on by COVID-19 affected residents, daily operations, occupancy rates, and the long-term outlook for most facilities. Not only were residents no longer able to participate in group activities and visitations, but their daily routines were turned upside down. To meet these unique challenges, providers had to go back to the drawing board and find new ways to care for residents without compromising their well-being - or bottom line. Investment opportunities also shifted, especially with the rise of the active adult. Disruptive innovation isn't just coming to the senior housing industry - it's already here.

Future Trends In Senior Housing

Over the last several months, we've discussed how tech spending and telehealth are reshaping the industry. We've also looked at some of the new opportunities in senior living in the post-pandemic world. Now, more than a year after the first COVID-19 outbreak hit that Kirkland nursing home, we finally have a clearer picture of what the future may look like for senior housing operators, residents, and investors.

Here are a few of the trends shaping senior housing following the disruption of the pandemic:

  • Specialized staff

  • Shift to telehealth and senior-friendly tech

  • Resident-only communities

  • Voice assistants

  • Enhanced communication to ensure seamless care

  • Human connection

  • Active adults

  • An integrated model of health and wellness delivery

  • Scale at the local market level

  • New investment opportunities

As with any significant event, there will undoubtedly be winners and losers in senior housing. And while disruption is nothing new, the senior housing industry has never experienced anything like this before.

If you've been paying attention to the senior housing real estate market, you know it's a seller's market. The Sherman & Roylance Real Estate Investment Services team is here to help you plan your exit strategy and guide your company to the highest selling price. Our teams are prepared to market performing and nonperforming assets. Contact our senior housing investment experts today to learn more about the industry's outlook and find out what we can do for you.