Top Trend: Active Adult Market Takes Center Stage

In the ever-evolving landscape of senior living, one segment stands out: the active adult market. As the aging population grows rapidly, the senior living industry recognizes the importance of catering to this dynamic demographic. According to the National Investment Center for Seniors Housing and Care (NIC), six million people will turn 80 in 2025, aligning perfectly for independent living options like active adult communities. The U.S. Census Bureau reports that by 2030, all Baby Boomers will be over the age of 65, resulting in approximately 1 in 5 U.S. residents being of retirement age. Markedly, this staggering statistic highlights the urgent need for innovative senior living options.
In this blog, we will delve into some of the opportunities offered by the active adult market and explore why it’s poised to revolutionize the senior living industry. 

The Aging Population: A Catalyst for Change 

As our team saw and heard at the Spring NIC Conference, current trends in senior living go beyond the traditional concept of retirement homes and are focused on promoting more active lifestyles for older adults. In fact, active living communities have emerged as one of the biggest trends in senior living. Why? Because they cater to the growing desire among older adults for vibrant and engaging lifestyles. Furthermore, these communities typically provide a range of amenities and services that promote an active and fulfilling way of life. 

The Potential of the Active Adult Market

Earlier this year the NIC officially classified active adult communities in what many viewed as a pivotal milestone in the sector’s transformational journey. The active adult market holds tremendous promise for investors, operators, and providers in the senior living industry. Here are some key reasons why this market segment is garnering significant attention:    
  1. Wellness and Engagement: Active adult communities place a strong emphasis on wellness. These communities promote an exciting and well-rounded lifestyle through fitness facilities, recreational activities, educational programs, and social events.
  2. Freedom and Flexibility:  Active adult communities provide residents with the option to enjoy their retirement years on their terms. With maintenance-free living and a variety of housing options, individuals can choose the living arrangement that works for them. 
  3. Social Engagement and Community: One of the most appealing aspects of the active adult market is the emphasis placed on fostering a sense of community and connectivity. 
  4. Location and Convenience: Finally, active adult communities are strategically located near desirable amenities, from shopping centers, restaurants, cultural attractions, and the outdoors. This proximity ensures easy access to essential services and enriching experiences.
This segment of senior living witnessed a surge in popularity in recent years due to their focus on promoting wellness, social engagement, maintenance-free living, and desirable, convenient locations. However, as the aging population in the U.S. continues to grow, the active adult market presents an intriguing opportunity. To succeed, professionals must stay attuned to evolving trends, embrace innovation, and design communities catering to diverse active adult needs. Would you like to learn more about our current listings, or are you considering selling an assisted living, active adult community, or skilled nursing facility? We can help! Contact the Sherman & Roylance team today.